The Mental Fitness Gym
Gotcha4Life Foundation // Activation
Building a nation's emotional muscles
With Australia facing a significant mental health crisis, the Gotcha4Life Foundation needed a way to turn healthy habits into a routine. The Mental Fitness Gym was created as a unique way to educate, motivate, and support individuals on their journey towards improved mental well-being.
With free and instant access, the online Gym helps members to strengthen their emotional muscles, by using evidence-informed tools and resources.
The gym has not only provided Gotcha4Life with a unique product but also served as a campaign platform, making mental fitness more accessible and relatable to a diverse audience.
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